Amazon: Buy with Prime

Project: UX/UI Design

Problem: Shoppers lacked a centralized system, like an order management system, to view all their orders in one place for actions such as returning items, canceling orders, contacting support, or accessing order details.

Goals: Goal is to provide Prime shoppers with a central, convenient, functionally consistent, and familiar post checkout experience for all Prime orders regardless of place of purchase and merchants with tools to grow their businesses by driving repeat purchase and building shopper loyalty.

Design Process:

1. Secondary Research

2. Quantitive Data

3. Competitive Analysis

4. Current Expereince Audit

5. (2) Foundational Research

6. Information Architecture

7. Current Audit of User Flow

8. User Flows

9. Medium Fidelity

10. High Fidelity

11. (6) Usability Test

12. Iterate

13. Review with REX LT

14. Review with BWP LT

15. Legal Review

16. Handoff

Limitations: Securing alignment with legacy teams at Amazon, Addressing technical limitations of outdated tech stacks while designing a cohesive UI

Applications: Figma, Invision,

Team: Myself as the Lead Designer, Principal Product Manager, Technical Product Manager, Director of Product Manager, Engineer Manager, 30 Engineers, User Researcher, UX Writer, REX Design Manager, REX Senior Designer, REX Design Director

Timeline: 11 months

Success Metrics:

• % of shoppers using the amazon app to track orders

• % of merchants opting into the OMS on Amazon.com

• % of shoppers click on BWP Order Details or Tracking pages

• Engagement on mobile and desktop application 

• Drive repurchase (re-sell products) with Buy Again Feature

• Drive organic customers and repeat sales

• Build trust with Shoppers

• Hits per order 

Leadership Reveiws: We ran a total of 11 reviews for this project

Final Solution: Buy with prime orders now available for shoppers listed under the Buy with Prime Orders tab on amazon.com with a link out experience to Order Details page, Progress Tracker page, Invoices, Returns, Customer Support, and Cancellation.